Sponsored Listening Ad Product Video
This is an explainer video I created for Pandora’s Sponsored Listening ad solution. The task was to develop an explainer video that would appeal to junior media buyers looking to expand upon video and audio buys.
I provided the art direction, illustration and animation for this project.
The Original Version
Before that video was released in a marketing blitz I created another version of the video. The original version was more focused on how it works vs the problem it was solving and was more geared towards internal sales and marketing teams. We determined that while it was effective, we wanted the marketing release to contain more humor, flair and solutions for our ad buyers